# Connect BrandJet to the Tools That Run Your Workflow

Choose the connection path that fits the job, from verified native integrations and notifications to webhooks, API access, and MCP.

## Choose the right connection type for the job

Separate native connections, notifications, event delivery, API access, and AI-assisted workflows before implementation.

### CRM Sync

Push leads and contacts to HubSpot or Attio. Keep your CRM updated without manual exports.

### Slack Notifications

Get real-time alerts in Slack when leads reply or campaigns need attention.

### Webhooks & API

Stream events to your systems with webhooks. Full API access for custom integrations.

### MCP Server

Let AI assistants like Claude and ChatGPT control BrandJet programmatically.

## CRM That Stays in Sync

BrandJet integrates natively with HubSpot and Attio. Contacts sync both ways.

- HubSpot two-way sync
- Attio contact sync
- Automatic lead status updates
- Import contacts from CRM

## Slack Alerts in Real Time

Connect Slack and get pinged when it matters: a lead replies, a competitor gets mentioned, or a campaign hits a milestone.

- Reply notifications
- Mention alerts
- Campaign milestones
- Agent approval requests

## Build Whatever You Need

Webhooks, REST API, and MCP server give you full programmatic access.

- Real-time webhook events
- Full REST API access
- API key management
- MCP server for AI assistants

## Process

## Connect BrandJet without guessing what syncs

Authenticate the connection, confirm the supported direction and objects, then test the events your workflow needs.

### Connect Your Tools

Go to Settings, pick your integration, and authenticate.

### Configure Sync

Choose what syncs and in which direction.

### Set Up Notifications

Pick which events trigger Slack alerts or webhook calls.

### Everything Stays Connected

Data flows automatically. No manual syncs.

## Use Cases

## Workflows built on CRM, alerts, API, and MCP

Match each connection method to the team that owns the data and the action it needs to trigger.

### Sales Ops

Keep HubSpot in sync with your outreach data.

### Engineering Teams

Use the API and webhooks to build custom workflows.

### Managers

Get Slack alerts when important things happen.

### AI-First Teams

Use the MCP server to let Claude or ChatGPT manage campaigns.

## FAQ

### Which CRMs do you integrate with?

HubSpot and Attio natively. You can also use webhooks to connect to any CRM.

### What is the MCP server?