# New Email Account? Warm It Up First. Fresh domains land in spam. We build your sender reputation automatically so your cold emails actually reach the inbox. [Start Warming Up Free](/content/sign-up/index.html) ## Benefits ### What Email Warmup changes in the workflow The specific jobs Email Warmup helps a team complete. ### Build Reputation Automatically We send and receive emails on your behalf, gradually building the trust signals that inbox providers look for. ### Stay Out of Spam A warmed account lands in primary inboxes. A cold account lands in spam. The difference is weeks of preparation. ### Track Your Progress Watch your deliverability score climb as warmup progresses. Know exactly when you're ready to start campaigns. ### Set It and Forget It Enable warmup once. We handle the daily sending, the replies, the gradual ramp up. You just wait. ## Why New Accounts Land in Spam Gmail, Outlook, and other providers don't trust new senders. No history means no reputation. Send 100 cold emails from a fresh account and most will hit spam or get blocked entirely. Warmup fixes this by creating a track record before you start real outreach. - New domains have zero sender reputation - Email providers flag sudden spikes in volume - Spam filters watch for accounts with no engagement history - One bad week can tank your deliverability for months ## How Warmup Actually Works We connect your account to a network of real inboxes. Every day, your account sends emails to these inboxes and receives replies. The emails get opened, marked as important, moved out of spam if needed. This mimics natural email behavior and tells providers your account is legitimate. - Daily emails sent to real accounts in our network - Replies generated to show two way engagement - Spam folder rescue if emails land in junk - Gradual volume increase over 2 to 4 weeks ## Know When You're Ready Warmup isn't guesswork. We track your deliverability score, inbox placement rate, and spam folder hits. When your numbers look solid, you'll know it's safe to start sending campaigns. Rush it and you risk burning the domain. Wait for the green light. - Deliverability score updated daily - Inbox vs spam placement tracking - Clear signal when warmup is complete - Ongoing monitoring even after you start campaigns ## Process ## Set up Email Warmup step by step Follow the working sequence from initial configuration to the next action. ### Connect Your Email Link your Gmail, Outlook, or SMTP account. Works with any email provider. ### Enable Warmup Flip the switch. We start sending a few emails per day from your account immediately. ### Watch Your Score Climb Check your dashboard to see deliverability improve over the next few weeks. ### Start Sending Campaigns Once your score is solid, launch your outreach. Keep warmup running in the background to maintain reputation. ## Email Warmup use cases by team See where this capability fits and which team owns the resulting workflow. ### New Domain Owners Just bought a domain for cold outreach? Don't touch it for a few weeks. Let warmup build the reputation first. ### Sales Teams Scaling Up Adding new sending accounts to increase volume? Each one needs warmup before it can carry real campaigns. ### Recovering From Spam Issues Domain got flagged? Warmup can help rebuild reputation over time. Not instant, but it works. ### Agencies Managing Client Domains Clients hand you fresh domains all the time. Warmup each one properly before launching their campaigns. 2 to 4 weeks to full warmup 95%+ inbox placement after 1000s accounts in network 24/7 automated sending > "Burned two domains before I learned about warmup. Set up a new one with BrandJet, waited three weeks, and now I'm at 94% inbox placement six months later. Should have done this from the start." > C > Chris M. > Founder, Lead Gen Agency ## FAQ Common questions about Email Warmup ### How long does warmup take? Most accounts reach healthy deliverability in 2 to 4 weeks. Older domains with some history may be faster. Brand new domains take the full period. Don't rush it. ### Can I send campaigns while warming up? ### What emails get sent during warmup? ### Should I keep warmup running after I start campaigns? ### Will warmup emails show up in my inbox? ### Can warmup fix a domain that's already burned? ## Don't burn your domain before you start. Connect your email account and start warmup today. You'll be ready to send in a few weeks.